Show the face behind the brand.
Whilst this can feel slightly uncomfortable, weird or unnecessary if you’re selling a product or service....it’s an essential step to growing an engaged social media following for a small business.
Here’s a few reasons why:
1.People are essentially nosey so they like to know who is behind a brand. They like to know who is writing those messages!
2. Showing who you are humanises the brand + gives your brand more personality.
3. People connect with people. People build relationships with other people not products. You can build relationships + an engaged following by showing who you are.
Here are some ways to do this:
- tell the story of how the business started.
- do a Meet the Team series
- share 5 facts about you
- share your biggest business lesson
- share some behind the scenes stories
- every photo doesn't need to be a closeup of your face. It could be from a distance or over your shoulder of you working.
- share your daily work routine
- share about how orders make you feel
- share what you are excited about
Pro Tip: you don’t have to share your entire personal life. You can show who you are + keep it professionally focused